中东电商平台主要有souq ,noon ,jollychic,namshi ,fordeal,shein等, 其中souq是被亚马逊收购,成立时间也是最久的;noon17年才上线,但后台硬,投入10亿美金打造。目前中东主要市场为阿联酋和沙特,对中国卖家来说,能自营入驻的平台有souq,noon。

下文主要内容来自noon的首席执行官Faraz Khalid本周分享的:中东消费者网上购物最活跃的时间是晚上11点到凌晨2点(北京时间晚上6点到9点),也是线下零售店关门的时间,所以他认为电商并未威胁到当地传统零售业的存在,还宣布,该公司今年11月底将推出持续一周的“黄色星期五”大型销售活动。

According to Noon, the digital platform for e-commerce, the total number of sellers and traders on the platform is currently 12 thousand vendors, pointing out that the opportunities to expand into new Arab markets are coming in the coming period.

During a meeting in Dubai, Noon confirmed that e-commerce is witnessing continuous growth rates in the region and the world as a whole, but will not threaten the existence of the traditional retail sector, noting that the platform will launch the initiative of the sale of yellow Friday on November 24, which will continue Until 30 of the same month.

Expansion opportunities

“The number of traders and sellers across the Noon platform has finally reached 12,000,” said Mohammed Alabbar, founder of Noon, the digital platform for e-commerce and Chairman of Emaar Properties.

 

Alabbar said during a meeting held «Noon» in Dubai, yesterday, on the growth opportunities for the company and strengthen its partnership, that «the company’s platform is currently working in the markets of the UAE, Saudi Arabia and Egypt», stressing the company’s keenness to improve and develop its business plans in those markets Arab expansion is possible in the future.

He pointed out that «the team working in the company emphasizes the need to motivate the cadres of national and Arab to participate in the areas of e-commerce work, as one of the future areas with promising opportunities».

Shareholding company

Al-Abbar explained that «(Noon) platform relies on traders and sellers to provide products to consumers, and does not work like other e-commerce sites, importing and selling products directly to consumers».

He revealed that (Noon) will one day in the future to become a public company, where the sellers will be shareholders of the company».

Increased turnout

Alabbar said that the company has seen an increase in the demand for purchases through (Noon), during the period from 11 pm to 2 am, a period that coincides with the closure of traditional retail outlets, and it also indicates that consumers prefer to shop online at nighttime rest Home ».

He pointed out that «e-commerce is recording significant expansion rates in the Arab region and the world as a whole, but at the same time does not threaten the existence of the traditional retail sector, which will remain in the market to provide services to different categories of consumers».

 

Offers

Faraz Khalid, executive director of the Noon platform, said that “Noon” will launch discount offers (Yellow Friday) in the period between 24 and 30 November next, “noting that” these offers will be differentiated discounts. ”

Khaled expected that the total number of visitors to the platform during the period «Yellow Friday» to more than 25 million visitors.

Accelerated growth

Mohammed Alabbar, founder of Noon, the digital platform for e-commerce, said that “e-commerce in the region currently accounts for only 2% of the total retail sector, while accounting for rates ranging between 18 and 20% in the markets of European countries, the United States and China.”

“As the e-commerce sector continues to grow at an accelerated rate, it is expected to capture a 25-30 percent share of global retail sales in the future,” he added.

中东电商noon打造黄色星期五,并分享中东网购最活跃时间

中东电商noon打造黄色星期五,并分享中东网购最活跃时间

 

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